The blog

In the fast-changing catering sector, where raw material inflation and recruitment difficulties are squeezing margins, every penny counts. What if the solution lay not in raising your prices, but in optimising your sales?

Thanks to digital tools, it is now possible to increase the average basket of your customers in a fluid and automatic way. Find out how PIINK Me is turning the customer experience into a growth driver.

1. Automatic upselling: the server that never forgets anything

One of the main obstacles to additional sales is human forgetfulness. In the middle of a fire, a waiter may forget to offer extra bacon, a larger drink or a gourmet coffee.

• The result: A statistical increase in the average basket of between 15% and 25% thanks to automatic suggestions (cross-selling).

• The PIINK Me solution : On your control terminals or via the QR code at the table, artificial intelligence systematically suggests the ideal complementary product.

2. The “Psychological Menu”: Digital Signage

Unlike a static paper menu, the digital menu allows you to showcase your high-margin dishes at the right time.

• The trick: Use high-definition photos and gourmet descriptions. A customer who sees a photo of a tempting dessert on their screen is 40% more likely to succumb than if they simply read the name of the dish on a list.The PIINK Me advantage: Modify your suggestions in real time according to your stocks or the time of day (Happy Hour, chef's suggestions).

3. Reduce waiting times to consume more

Waiting is the enemy of consumption. A customer who waits 10 minutes to order his second beer often ends up cancelling his order to ask for the bill.

• Table rotation : By also facilitating payment at table via QR code, The table is cleared 10 to 15 minutes earlier, allowing you to welcome new customers.

• Omnichannel for fluidity: With the Live QR Code“ PIINK Me, the customer is back in control. They can order their drink in three clicks, without waiting for a waiter to pass by.

4. Building customer loyalty to sustain sales

Digital technology makes it possible to collect valuable data. Knowing that Mr Martin loves red wine means you can send him a personalised offer the next time he visits. Offer clear benefits, attractive reward levels and, why not, surprises for birthdays or special occasions.

Note: A loyal customer spends on average 67% more than a new customer.

Conclusion

Digitising your business is no longer an option, it's a strategic investment. By combining control terminals, QR code and loyalty, PIINK Me offers hospitality professionals a complete solution for maximising revenue while improving the customer experience.

Want to test the potential for increasing your average basket?