How the Hotel Concortel reinvented its Room Directory with PIINK Me
At a time when the Paris hotel industry is seeking the perfect balance between modernity and tradition, l’Hotel Concortel, located in the heart of Paris, has risen to the challenge of digitalisation without sacrificing its elegance.
For this prestigious establishment, the question was not just how to do away with paper, but how to transform an information medium into a genuine decorative object. This is where the expertise of PIINK Me intervened.
The challenge: Digitalising with elegance
Hotel Concortel wanted to modernise its room directory (welcome booklet) to offer greater responsiveness: modify services, update breakfast prices or offer last-minute deals in real time.
Forget the idea of create a free welcome booklet on the corner of a table or using a simple online QR code scanning hastily generated on plastic-coated paper. For a professional hotel equipment of this standing, it needed nobility.
The PIINK Me solution: Wood for digital applications
We helped the Hotel Concortel create a range of made-to-measure accessories:
- Engraved wooden chamber supports Our unique pieces feature our famous “Living QR Code”. Guests can access all the hotel's information with a simple gesture, on a surface that's warm to the touch.
- Customised accessories : In addition to the welcome booklet, the hotel has opted for total visual consistency.
Whether you're looking for a hotel key ring classic or a hotel key ring more contemporary, the choice of laser engraving on wood combines durability and aesthetics. Unlike a cheap hotel key ring plastic, which is quickly damaged, wood has a patina and stands the test of time.
A “Living QR Code” to boost additional sales
Hotel Concortel's key advantage? Flexibility. Thanks to our interface, the hotel team can :
- Facilitate in-room ordering, thereby increasing the average basket per customer.
- Push a “Happy Hour” offer at the bar in the late afternoon.
- Instantly update Paris tourism recommendations.
Things to remember
Hotel Concortel proves that professional hotel equipment can be both high-tech and environmentally friendly. By choosing engraved wood instead of paper, your business can reduce its environmental footprint while moving upmarket.
Are you a hotelier in Paris or elsewhere looking to transform your customer experience? Don't settle for a system of online QR code scanning basic. Offer your customers the warmth of wood and the power of digital.
